Most growth consultants either buy media or build systems. I've done both for 18 years.
Today I run paid acquisition and retention for DTC brands, and I build the tools behind it myself: server-side tracking, BigQuery dashboards, and an AI-driven CRM that writes each customer's next message from their own purchase history.
Years of regulated banking work, including European programmes at Accenture in Warsaw, taught me to trust a number only after it reconciles with the books. That is why every engagement starts with measurement.
- Paid media
- Meta, Google, TikTok, Pinterest, LinkedIn, Criteo
- Measurement
- GA4, GTM, Meta CAPI and server-side, BigQuery, incrementality tests
- Retention
- Lifecycle flows, AI personalisation, email and WhatsApp, own CRM
- Languages
- English, Portuguese