Cross-border growth · Warsaw

Growth beyond the first order.

You pay to win the first order in every new market. Profit comes from the second. We help Polish DTC brands selling across Europe measure what really works, scale paid media abroad and turn first-time buyers into repeat customers with AI.

Germany · Czechia · Slovakia · Romania · Nordics · UK

ORDER #1new customer · DE
Basket€64.00
Paid acquisition−€38.00
Contribution≈ break-even
ORDER #2returning · day 34
Basket€71.00
Paid acquisition€0.00
Contributionthis is the profit

Illustrative numbers. The point: the second order carries no acquisition cost.

The problem

Expanding abroad multiplies the first-order problem.

Every new country means a new store, currency, consent banner and ad account. That is where data quietly breaks and margin leaks.

Measurement

Platforms report more revenue than your shop books.Pixels miss purchases on foreign storefronts, consent mode is half set up, and budgets move on numbers nobody reconciled.

Paid media

Scaling raises cost, not profit.Campaigns copied from Poland don't fit German or Czech buyers, and rising CPA gets hidden in blended averages.

Retention

Foreign customers buy once and disappear.Flows exist in Polish, maybe. Abroad there is no post-purchase journey, no replenishment reminder, no win-back.

Services

Start small. Keep what proves itself.

Each step stands on its own. Most clients start with the audit and decide on the next step with the findings in hand.

Start hereFixed price · 3 weeks

Cross-border Measurement Audit

  • Up to 3 storefronts or countries, with Meta, Google Ads and GA4
  • Tracking check on each store: pixels, Meta CAPI, server-side events, Consent Mode v2
  • 30 days of platform-reported results compared with your real orders

You getA market-by-market gap report (platform vs. real orders) and a prioritised fix list.

OngoingMonthly

Growth Partner

  • Paid media strategy for Meta, Google and TikTok per market
  • One Looker Studio dashboard with Meta, Google, GA4 and your real orders side by side, per country
  • Retention roadmap and monthly incrementality review, hands-on with your team or agency

PricingMonthly fee, plus a bonus on proven incremental revenue, settled every 60 days.

Results

Numbers from real DTC operations.

35%monthly repeat purchase rate, up from below 10%, after AI lifecycle flows
$350Kmonthly Meta spend for one DTC brand, scaled from $50K
$250Kmonthly Google Ads spend for the same brand, scaled from $30K
$50M+revenue generated for clients through paid media
5×+sustained ROAS, validated against business data
DTC health & wellness brand

From one-off buyers to a repeat base

Built post-purchase, cross-sell and reactivation flows that write each message from the customer's own order history and can rebuild their last basket in one click. Email and WhatsApp, timed automatically.

Monthly repeat purchase went from below 10% to about 35%.

DTC fitness apparel brand

Scaling paid media without losing control

Restructured Meta and Google campaigns with cost caps, disciplined budget moves and a creative testing roadmap, while reconciling platform numbers with real shop revenue before each step up.

Meta scaled from about $50K to $350K and Google from $30K to $250K per month.

How we measure

You only pay a bonus on sales we actually created.

Email and ad platforms take credit for every sale after a click or a message, including customers who would have bought anyway. So we measure it the way a clinical trial does: with a control group.

  1. 1
    Set aside a control group. We randomly pick 10% of your customers. They receive nothing from us.
  2. 2
    Run the flows. The other 90% get the post-purchase, replenishment and win-back messages.
  3. 3
    Compare after 60 days. We compare average revenue per customer in each group over the same 60 days. The only difference between the groups is our work.

Example · 60 days · revenue per 1,000 customers

Received the flows€10,000
Control group, received nothing€8,200
Created by our work€1,800

A platform report would claim all €10,000. Our bonus is calculated on the €1,800 only.

About

Daniel Massa Constant

Founder · Warsaw

  1. 2007Banking systems. Core banking development at Itaú-Unibanco, IBM and NTT DATA.
  2. 2013Software delivery. Ran teams of up to 30 on banking and enterprise projects.
  3. 2015Paid media. Meta, Google and TikTok campaigns across industries.
  4. 2018Accenture, Warsaw. European banking modernisation programmes.
  5. 2021DTC at scale. Meta from $50K to $350K and Google from $30K to $250K a month for one brand.
  6. 2023AI retention. Built a CRM that took repeat purchase from under 10% to 35%.
  7. 2026Second Order. Founded in Warsaw to help Polish DTC brands grow across Europe.

Most growth consultants either buy media or build systems. I've done both for 18 years.

Today I run paid acquisition and retention for DTC brands, and I build the tools behind it myself: server-side tracking, BigQuery dashboards, and an AI-driven CRM that writes each customer's next message from their own purchase history.

Years of regulated banking work, including European programmes at Accenture in Warsaw, taught me to trust a number only after it reconciles with the books. That is why every engagement starts with measurement.

Paid media
Meta, Google, TikTok, Pinterest, LinkedIn, Criteo
Measurement
GA4, GTM, Meta CAPI and server-side, BigQuery, incrementality tests
Retention
Lifecycle flows, AI personalisation, email and WhatsApp, own CRM
Languages
English, Portuguese
Next step

Tell me about your brand.

Two minutes of questions, so our first call starts with your numbers instead of introductions. I reply within one business day with times for a 20-minute call, in English.

  • No pitch deck. We look at your stores and data together.
  • If the audit isn't worth it for you, I'll say so.

Prefer email? [email protected]

Where do you sell outside Poland?